Rule Britannia began in 1740 as part of the masque Alfred, with words by James Thomson and music by Thomas Arne, and it became one of Britain's most recognisable patriotic songs. Matt Berry, the English actor and comedian known as Laszlo in What We Do in the Shadows and Steven Toast in Toast of London, gives it a new life through his famously grand delivery. Online, the short clip spread on soundboards as a shorthand for theatrical British pride, used whenever a moment needs instant ceremony, confidence or absurd national pomp.