Maxwell the Cat became an internet favourite through short spinning-cat videos shared across TikTok, Instagram and YouTube, where the looping dance was paired with upbeat music to make even mundane moments feel absurdly dramatic. The format proved easy to remix, so creators reused it for reactions, edits and inside jokes, and the cat's blank, endlessly rotating expression became instantly recognisable even without context. That simplicity is why the sound still appears in new memes, keeping the joke fresh long after the original clips first circulated.