Place it right at the reveal moment in your edit, just before the cutaway, then follow it with an Auughhh reaction for a bigger group response, or end the sequence there if the next clip needs the full attention.
About this sound
This short 2.3 second clip is a Russian voice line asking what is going on with a yellow bear, delivered as a quick confused outburst. It feels bewildered and funny, like stumbling on something completely random and having no explanation for it, which makes the reaction land instantly.