Meybi Beybi is the solo project of Russian singer Viktoria Lysyuk, who first became widely known as the female vocalist of the pop rock group Frendzona in the late 2010s. Her stage name is a Cyrillic phonetic rendering of the English words maybe baby, matching a deliberately cute, doll like image and high, playful singing voice. As her songs circulated on social video platforms, short vocal excerpts like this one began to be reused outside the original tracks as reaction sounds, fan edit audio and recognisable meme drops.