Little is documented about where Meliktary first came from, and the clip circulates mainly through user soundboards under its tarry berry description. Its appeal online comes from that obscurity, with the short phrase shared as an in joke among editors who like unexplained sounds. Instead of tying it to a film or game, creators treat it as a free floating meme audio and reuse it across short videos, streams and chats whenever a scene needs a random, hard to explain audio interruption for comic effect.