Mellstroy is a Russian streamer whose loud, theatrical clips circulate widely in Russian-language meme culture, and this counting rhyme is one of the short excerpts lifted from that style of live content. Shared on soundboards and reused in short videos, it works because the count is easy to recognise even without context and easy to drop over almost any setup. Its continued use comes from that flexibility: creators reuse it whenever they need a quick, familiar countdown before a joke, challenge, or reveal.