Merci is a boxed chocolate brand sold across Europe as a gift for saying thank you, and its television advertising leaned heavily on that idea. In the Netherlands during the 1990s, the commercials closed with the sung Dutch line merci, dat jij er bent, presenting the chocolates as a token of gratitude for someone special. Clips from those adverts later circulated online in short soundboard form, and this loud edit became a novelty reaction version, shared less for nostalgia about the advert itself than for how abruptly the grateful jingle interrupts a video.