It originates as Alistar's taunt in League of Legends, the multiplayer online battle arena game from Riot Games. Alistar is a minotaur champion known for charging and knocking enemies into the air, and the line plays directly on his bull identity. It spread through gameplay clips, montages and soundboards where players reuse champion voice lines as reactions. It remains popular because the short, instantly recognisable threat fits confrontations, comebacks and boss fight moments in gaming content.