The phrase comes from Rainer Winkler, the Bavarian creator known as Drachenlord, who built his channel around heavy metal, gaming and unfiltered vlogs. Meddl is his stylised spelling of metal, and Meddl Leute became the greeting he used at the start of countless videos. As clips of him were remixed, quoted and imitated across German YouTube, Discord and WhatsApp, the greeting detached from the original uploads and became shorthand for the whole Drachenlord phenomenon, still used today as a recognisable meme opener.