Metalocalypse premiered on Adult Swim in 2006, created by Brendon Small and Tommy Blacha, and followed Dethklok, a death metal band so successful they function like a world power. The series mixed extreme metal culture with mundane corporate and domestic problems handled very seriously. Short lines like this one were later clipped for soundboards because the deadpan delivery survives without context. Fans reuse the phrase when ordinary food shopping is framed as something epic, scholarly, or far more important than it really is online.