The phrase 'Metro Boomin make it boom' is the signature producer tag of Atlanta hip hop producer Metro Boomin, the force behind some of the biggest rap hits of the last decade. A clip of a young fan shouting the tag in an exaggerated, off-beat way started circulating as a joke among meme pages, and editors began layering it over beat drops and sports highlights. It works because the shout carries the same energy as the real tag, only messier and funnier, making it a staple of modern meme sound edits alongside goofy ahh sounds.