The ident comes from MGM UA Home Video, the home entertainment arm formed in the early 1980s to release Metro Goldwyn Mayer and United Artists films on VHS and LaserDisc. It adapted the classic theatre logo, centred on Leo the Lion roaring inside a gold film ribbon, for television screens. As those tapes circulated for years, the fanfare became a shared memory for a generation of renters. Clips of the logo are now shared online for nostalgia projects and parodies of classic studio intros.