The clip is associated with Infinity Pool, the 2023 science-fiction horror film written and directed by Brandon Cronenberg. Mia Goth stars as Gabi alongside Alexander Skarsgård, with the story following tourists drawn into violence and identity-altering consequences at a resort. The phrase circulated as part of promotional material connected to the movie’s theatrical release. Its brevity, Goth’s controlled delivery, and the film’s disturbing imagery made it useful beyond its original context, especially in horror edits, ominous transitions, and dark reaction videos.