Michael Jackson popularised the hee hee ad lib across his solo pop recordings in the 1980s and 1990s, where it became one of his most imitated vocal signatures alongside the moonwalk and glove. Short excerpts circulated widely on video platforms and soundboards as meme audio, detached from full songs and reused for comic timing. Its staying power comes from instant recognition in under two seconds, making it useful for creators who need a famous pop culture cue without using a whole track.