Javier Milei, the Argentine libertarian economist who became president in 2023, built a public image around blunt, profane put-downs during interviews and debates. Una pelotudez, roughly a piece of nonsense in Rioplatense Spanish, became one of his quotable dismissals as clips circulated on social media and messaging apps. Spanish-speaking users adopted the line as a ready-made reaction for bad arguments and political gaffes, and the short audio spread beyond Argentina as a meme sound even for listeners who only catch the tone.