The clip circulates as a short, user-shared soundboard entry named for Miraç Somuncu, with the lülülülü chant as its hook. Its appeal comes from its simplicity: the repeated syllables are instantly recognisable, easy to imitate and easy to place over a visual gag without needing context or translation. Creators tend to reuse it in prank and reaction edits because the teasing tone reads clearly even in a few seconds, which helps it keep working in new edits long after its first uploads.