The phrase became widely recognized after Narendra Modi used it during the Howdy Modi event in Houston in 2019 while describing conditions in India in multiple languages. Online, the short Punjabi line spread beyond politics because it works as a clean, instantly understandable reaction sound. Meme pages and short-form editors keep using it when a clip shows denial, overconfidence, or calm delivery in the middle of obvious disorder. Its staying power comes from that contrast between the reassuring words and the visual setup.