The phrase more to come has long been used in trailers, broadcasts and serialized stories to signal that an installment is ending without closing the story. Online, the short spoken version became a reusable reaction clip for creators who want that same broadcast style teaser in a few seconds. It is shared on soundboards as a standalone sting, dropped into edits, memes and short videos whenever a creator wants viewers to expect a follow up, a part two, or another reveal still to arrive.