Rod Sullivan is the ice cream man and main villain of Ice Scream, the mobile horror game series from Keplerians, where he drives his van through the neighbourhood and kidnaps children. Clips of his voice and the van's unsettling jingle spread through videos and soundboards as fans recreated his creepy encounters and shared their scariest moments. The sound remains popular because it instantly signals danger hiding behind something familiar, much like a FNAF jumpscare scream, and creators still use it to set up horror edits, pranks and Halloween videos.