The sound takes its name from the home screen branding of MSN TV 2, Microsoft's internet television service that followed WebTV and brought web browsing and email to the living room television. Short interface sounds like this one were easy to save and share once soundboards and video editors began collecting retro technology audio, and this clip has survived mainly through that kind of preservation. Today it is used less as a functional menu cue and more as a shorthand for early connected television, instantly signalling a different era of home technology.