During the 2014 FIFA World Cup in Brazil, this music became closely linked with the home team's goals, playing in stadiums as Brazil scored on its way through the tournament. Clips of the tune were later shared online by football fans, who began using it outside match broadcasts in edits, reaction videos and memes celebrating goals of their own. It has endured because it instantly signals a Brazilian football celebration, making it a simple shorthand for joy, national pride and a dramatic moment in front of goal.