The line comes from JoJo's Bizarre Adventure Part 5 Golden Wind, where Diavolo is the secretive boss of the mafia organisation Passione and the main antagonist. In Japanese he introduces himself by saying Kono Diavolo da, meaning it is I, Diavolo, during his long awaited reveal after hiding behind his alter ego Vinegar Doppio. The moment spread through anime edits, soundboards and reaction videos because the delivery feels both intimidating and theatrical, and fans still use it to parody dramatic villain reveals.