The Naoya name points to the anime character edits where short voice moments are clipped and shared as standalone reactions. Numbered uploads like Naoya 4 spread because soundboard users collect variations of the same character delivery and reuse the best takes across videos. The clip stays popular in edit communities for its short length, which makes it easy to layer over footage without covering dialogue. It is now used less as a direct quote and more as a general smug reaction sound in memes and fan edits.