Nazeebo first appeared as the playable Witch Doctor in Diablo III, released by Blizzard in 2012, and later joined the roster of Heroes of the Storm. His distinctive voice and ritualistic style made short lines from the character easy to lift for streams and edits. As gaming soundboards grew, brief character name drops and voice bites like this one circulated as quick reactions and in-jokes. It remains in use because it is short, recognisable to Blizzard fans, and works without any visual context.