The phrase comes from SpongeBob SquarePants, where sea themed curses replace normal swearing in Bikini Bottom and King Neptune is treated like a god. Fans clipped the shout and shared it on soundboards alongside other Bikini Bottom staples like the My leg! gag and the spongebob sad song. Its short length and instantly recognisable cartoon energy helped it spread in meme edits and reaction videos, where it now signals exaggerated shock without needing any context from the original episode.