Newspaper folding sounds have long been used in radio drama, film and television to establish a domestic or office setting without words, because the noise is instantly recognisable to almost any listener. Online, short clips of the effect are shared for video editing, animation and podcast production, where a two-second rustle can signal reading, waiting or a change of scene. Its continued popularity comes from that simplicity, as creators need a believable everyday sound that does not draw attention away from the story.