Ngon Thi circulated as a TikTok trend sound, where short clips pairing the phrase with food, reactions, and everyday humour helped it spread beyond its original posts. Because the phrase is short and easy to recognise, creators reused it across taste tests, cooking videos, pet clips, and playful duets, turning it into a reusable reaction rather than a one-off joke. Its staying power comes from that flexibility: the same clip can signal approval, hunger, or amused delight, depending on the visual it accompanies, which keeps it useful for new trends.