The clip is credited to Lorayne, Carol in 2013, and its simple repeated vocal made it an easy fit for early soundboard collections, where very short, instantly recognisable noises were shared and replayed. Because the sound is only about a second long, it travelled well in memes, reaction videos and short-form edits, where a single eating noise could punctuate a joke without needing context. Its continued use comes from that clarity: listeners recognise the munching immediately, so creators keep returning to it for food, hunger and playful reaction moments.