Originally heard in Tecmo's Ninja Gaiden for the Nintendo Entertainment System in the late 1980s, this cue plays each time the player loses a life and must restart from a checkpoint. The game became famous for its demanding platforming and punishing enemies, so regular players heard the sting again and again during a single session. As retro gaming clips, speedruns and soundboards spread online, the short melody became a handy shorthand for failure, keeping it recognisable to viewers who never played the original cartridge.