The clip is known online as the Noi Noi moment from Kathadi Club, and it circulates mainly as a very short reaction sound rather than a longer scene. Because it is only a couple of seconds long, it is easy to drop into memes, short-form videos and group chats, where the repeated phrase does most of the comic work on its own. Its appeal comes from that simplicity: listeners recognise the chant immediately, even without knowing the full context, so creators keep reusing it for teasing, surprise and light-hearted mockery.