The Noid was the mischievous mascot created for Domino's Pizza television commercials in the 1980s, a small figure in a red suit who tried to ruin pizzas before they could be delivered hot and fresh. His cackling laugh became his signature, instantly signalling trouble in the adverts. Years later, the short clip spread through soundboards, meme edits and reaction videos, where it is now used as a shorthand for cheeky sabotage. Like the Woody Woodpecker laugh, it survives because the exaggerated cartoon sound is instantly recognizable even without the original advert.