The Nokia tune began as the default ringer on Nokia handsets, built from a short guitar phrase in Francisco Tárrega's 1902 piece Gran Vals, and it became one of the most-heard melodies on earth during the mobile boom of the late 1990s and 2000s. The stretched 'nokiaaaa' spelling comes from meme culture, where elongating a brand name turns it into a joke in itself. Like the Discord notification sound or the Taco Bell bong, it survives as audio shorthand, instantly signalling retro phones, old technology and simpler times.