The line originated in a 2011 advertisement for Ojai Valley Taxidermy featuring California taxidermist Chuck Testa. The commercial was created by comedy duo Rhett and Link as part of their Commercial Kings television project. Scenes repeatedly suggest that mounted animals are alive before Testa appears and delivers the deadpan correction. After the advertisement spread online, the phrase became a widely quoted bait-and-switch meme. It remains useful because its compact delivery instantly signals that a surprising image is fake, staged, or misunderstood.