Not At All Boi circulates online as a short reaction sound rather than as a clip tied to a widely documented source, so its appeal comes from the phrase itself and how easily it fits a denial. The wording is blunt, memorable, and instantly recognisable in a feed, which helps it travel between reaction videos, meme edits, and short-form posts without needing context. Its four-second length also makes it easy to reuse, loop, or place at the end of a joke, keeping it popular as a quick, low-effort way to undercut a claim.