The line comes from the long-running Jet2holidays television adverts in the UK, where a bright voiceover delivers the slogan nothing beats a Jet2 holiday over Jess Glynne's Hold My Hand. Clips of the advert were lifted onto TikTok, where creators began pairing the relentlessly cheerful jingle with holiday disasters, delays and grim weather. The contrast made it endlessly remixable, and it spread as an ironic punchline for travel content rather than a genuine advert.