The line comes from Jet2's holiday adverts in the United Kingdom, where it is used as the company's cheerful slogan to sell package holidays and flights to sunny destinations. It became a viral TikTok sound when creators began pairing the upbeat advert audio with holiday fails, airport chaos, unexpected trips and ironic travel moments, turning a straightforward advert into an internet joke. Its popularity has endured because the slogan is instantly recognisable, easy to lip-sync and flexible enough to work for both genuine excitement and sarcastic humour.