The phrase is best known as the central maxim of the Assassin Brotherhood in Ubisoft's Assassin's Creed games, first released in 2007. In the series it is presented not as permission to do anything, but as a warning that societies build their own truths and moral limits. Repeated across games, trailers and fan discussions, the line became shorthand outside the franchise too, quoted in edits and memes whenever a character questions authority, exposes a hidden system or acts outside the expected rules.