The line is widely associated with physicist J. Robert Oppenheimer, who recalled the quote from the Bhagavad Gita when reflecting on the first atomic bomb test. Audio and video clips of that reflection have circulated online for years, and the phrase surged again through movie discussions, dramatic edits and history-themed memes. It remains popular because people instantly recognize its apocalyptic meaning, making it a go-to sound for videos about disasters, huge mistakes or moments that feel far bigger than expected.