Whip It was released by American new wave band Devo in 1980 on the album Freedom of Choice and became the group's biggest hit. Its call and response style hook, built around the repeated instruction to whip it, turned the phrase whip it good into a lasting pop culture catchphrase. Decades later the isolated vocal line circulates on soundboards and in short form edits, where creators borrow its instant recognition and strict rhythm to punctuate physical comedy, transformations and exaggerated attempts at getting a messy situation under control again.