Yo soy Betty, la fea is a Colombian telenovela created by Fernando Gaitán that premiered in 1999 and became one of the most adapted series in television history. Patricia Fernández, played by Lorna Cepeda and nicknamed la peliteñida for her dyed blonde hair, works at EcoModa while constantly boasting about her former wealth and social status. Short clips of her most entitled lines later circulated on Spanish-language soundboards and messaging apps, where this declaration survived as a reusable joke for anyone refusing effort, long after the original broadcast ended in 2001.