Tropa de Elite is a 2007 Brazilian crime film centred on the intense training of Rio de Janeiro's elite police battalion, and its drill scenes have become widely quoted in Brazil. Short lines from that training, including Nunca Serão, circulate on soundboards and social video as shorthand for someone failing to meet an unforgiving standard. Because the phrase is brief, stern and instantly recognisable to Brazilian audiences, creators keep reusing it for workout clips, gaming fails and reaction edits long after the film's release.