This quote is best known from the 2009 film Zombieland, where Tallahassee, played by Woody Harrelson, says, "Time to nut up or shut up." The line spread online through movie quote compilations, meme edits and short reaction videos because it is brief, memorable and instantly raises the stakes. It is still popular in gaming clips, sports edits and comedic fails where a creator wants to signal that the moment of indecision is over and action is about to start.