The line comes from Dobrynya, the famous bogatyr of Russian folklore who appears in many animated retellings of epic tales. In this clip his surprised question has been lifted out of context and shared as a standalone reaction sound in Russian speaking meme spaces. Because the wording is simple and the delivery is theatrical, editors reuse it whenever someone unfamiliar appears on screen. It has spread through short videos, chats and soundboards as a quick way to question an entrance without adding any explanation of your own at all.