Montagem edits grew out of Brazilian funk culture, where DJs and editors rework short vocal samples and heavy beats into punchy clips made for short-form video. The repeated 'ó, ó, óiaói' chant gives this version a simple, chantable hook that works even for viewers who do not understand Portuguese. It spread through TikTok and Instagram Reels, where creators reused the same audio for dances, transitions and comedy edits. Its appeal is its brevity and rhythm: the hook lands quickly, repeats easily and fits the fast pace of scrolling feeds.