The clip comes from Brazilian comedian Diogo Defante's Repórter Doidão character, recorded around the 2022 Copa Libertadores final, when Flamengo beat Athletico Paranaense 1-0 in Guayaquil on 29 October 2022. Defante built a following with chaotic, improvised street interviews and football coverage, and short lines from those videos were quickly clipped and shared on WhatsApp, TikTok, and meme pages. The phrase stuck because it sounds like everyday Brazilian slang for calling out empty talk, and creators still reuse it whenever a boast or excuse needs an instant, funny dismissal.