The clip comes from a speech by Michel Temer, who became Brazil's president in 2016, and is catalogued online as part of his taking-office address. Brazilian users turned the formal moment into a short soundboard meme, sharing the line wherever a mock-official announcement would land better than a plain joke. Its appeal has lasted because the contrast is easy to reuse: a serious presidential voice applied to trivial, everyday rules or decisions. That simple mismatch keeps it circulating in political humour, reaction videos, and short-form edits.
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A short clip from Michel Temer's inauguration speech asking what the little book says, used in Brazilian memes to mock formal or pompous political statements.
This is a brief spoken clip of former Brazilian president Michel Temer delivering a formal line during his inauguration speech, framed by the playful question of what the little book says. His measured, presidential tone and deliberate pacing make the moment sound earnest and slightly stiff, which is exactly why it works as a joke. Played over a video, it instantly adds an air of mock authority, turning an ordinary decision, excuse, or announcement into something that feels like a solemn decree from a head of state.
