The clip comes from Jair Bolsonaro, the former president of Brazil, whose speeches and interviews have supplied many short reaction sounds for Brazilian social media. The phrase o tempo todo atacado, meaning attacked all the time, circulated as a standalone audio because it sums up a familiar defensive stance in a few seconds. It spread through meme pages, videos and soundboards, where editors reuse it outside its original context to comment on arguments, criticism and online disputes. Its staying power comes from that flexibility, since the line can be applied to almost any situation involving perceived persecution.