The phrase itself is everyday Turkish slang for expressing startled disbelief, which is part of why the clip travels so well beyond Turkish-speaking audiences. Shared as a short reaction sound on TikTok, YouTube Shorts and Instagram Reels, it is commonly dropped over fails, pranks, surprising reveals and strange moments that need an instant human reaction. Its appeal is its tone rather than its literal translation, so creators use it as a universal signal for what did that just happen, keeping it in regular rotation for reaction edits.