The phrase is associated with French YouTuber Furious Jumper, known for energetic gaming videos, especially around Minecraft. Fans clipped his excited exclamation and shared it as a standalone reaction sound across soundboards and short video edits. Its appeal comes from the contrast between a familiar everyday food name and the intense way it is shouted. French speaking audiences recognise the reference instantly, while other viewers use it purely for its chaotic energy. It remains popular for quick comic punctuation where a normal reaction would feel too flat.