Girls' Generation, also known as SNSD, released I Got A Boy on 1 January 2013 as the title track of their fourth Korean studio album. The song mixed pop, dance and hip hop elements and its music video spread quickly on YouTube, helped by bold styling and sudden musical shifts. The short Oh Ayo moment became an easy shareable piece for fans to lift into edits and soundboards, keeping the group's early 2010s K-pop era alive in everyday meme use.